Brand media kit · 2026 · Pender Island, BC
Entertainment first. Safety always.
I'm a career fire captain on Pender Island, BC, and I make firefighter comedy. The jokes bring people in. The safety message is the punchline.
Public Educator of the YearFPOABC · 2025
As seen on
01Meet the captain
I'm Todd, a career fire captain with Pender Island Fire Rescue, a composite department on a BC island of about 3,500 people. I'm also the department's Public Information Officer and recruiting lead, and I run its social media.
My family ran a retail business for 33 years, and I hold a diploma in Public Relations. So I know how to talk to people, and I know how to tell a story.
I've posted to TikTok every day for more than two years. The comedy gets you to stop scrolling. The safety message is why I hit record.
I posted fire-safety messages. Hardly anyone watched.
I tried a trend with a safety punchline. It worked.
Now 800K+ people follow along, and the comments say, “I went and tested my smoke alarm because of you.”
Helmet
Brand safe, family-friendly comedy
Coat
Media-trained: TV, radio and print interviews
Boots
Two years of daily posting, zero misses
02The numbers
TikTok Studio analytics for the last 365 days. Followers is my current total.
Engagement rate
14.6%
3.8× the TikTok average.
(Likes + comments + shares) ÷ views, last 365 days. TikTok average 3.85% (Socialinsider 2025).
| For You page | 87% |
|---|---|
| Profile | 10.1% |
| Search | 1.8% |
| Sound | 0.9% |
| Following | 0.3% |
03Who's watching
TikTok viewers over the last 365 days.
61%women
77.4% are 18 to 34, the audience fire-safety messaging has never reached.
Top 10 viewer locations
05In the news
From the island paper to Chicago TV and national radio.
Daily Mail
The Daily Mail shared our Twilight recreations with its TikTok audience.
WGN-TV Chicago
A Christmas Eve interview about our videos and teaching fire safety through comedy.
CBC The Current
National radio on our Twilight-inspired videos and fire safety through entertainment.
CHEK News
How actor Bruce Greenwood ended up as the villain in our Butt Patrol wildfire series.
Times Colonist
A feature on how I grew the department's social media.
Victoria News
How a small island fire hall's skits went global.
06Ways to partner
Four bays, four ways to work together. Pricing depends on the campaign, so let's talk.
Bay 1
Dedicated videos with your brand written into my comedy. I handle the concept, filming, posting and comments.
Bay 2
An ongoing partnership with regular content, appearances and cross-platform promotion.
Bay 3
Your product shows up naturally in fire hall skits, trending audio and collabs. No hard sell.
Bay 4
Live appearances and brand activations, with shareable content made on site.
07Contact
Tell me about your brand and what you have in mind. I'll get back to you.
Go on, press TEST or hit T.